Which nation will overtake USA as third largest in most of our lifetimes?
Currently the world’s seventh biggest nation, Nigeria will overtake the US by 2050 to become the largest after India and China, and exceed 900 million people by the end of the century, the UN says.
It's a big reason for focusing attention on Nigeria. In fact, Nigeria is our single biggest focus for research and media content, reflecting the opportunity we see for investment and unparalleled social impact.
One example is the compelling case for investment to address Nigeria's critical healthcare infrastructure deficit.
Our recent sector research report sets out the challenges and opportunity:
Our report prompted several media articles including a thought leadership piece on CNBC:
Along with healthcare and education, we work across multiple industries, from smallholder farming and micro-lending, to large-scale energy infrastructure.
For all its challenges, Nigeria is the No. 1 investment destination in New Markets' Founder Gavin Serkin's book, Frontier: Exploring the Top Ten Emerging Markets of Tomorrow (Bloomberg/Wiley).
More information on our activities in Nigeria can be viewed on our Media, Intelligence, Events and Case Studies pages.